Home Online MarketingContent Writing 7 COVID Clichés to avoid when marketing to avoid content burnout

7 COVID Clichés to avoid when marketing to avoid content burnout

by Aleister Duncan

In these trying times, staying connected is more important than ever.

Before, seen that one?

Things have shifted and, of course, we think about brand-name content marketing in many ways. But cliché messages also face the same risk: cumbersome platitudes will take the public further away by seeking to get them near.

Your brand is one of millions of people who cruise identical seas. You tend to be new to themes you use for the first time, but the same feelings and terminology will now be applied to content promotions worldwide — and customers are tired of the same general comments about tough times. Overused hollow messaging, if you intend it to splash, will lead your branded content marketing efforts to land with a thud.

Being knowledgeable of and free of these COVID clichés will help you get right into the business of showcasing substance campaigns. If you are creating copies of strengthened properties, social media messages, video copies or e-mails, look at the fresh phrases that have turned old tropes around. Your team will take the same messages and a little imagination into more creative alternatives that resonate and your target audience.


According to Google Trends , the average monthly online use of the word “unprecedented” spiked in March 2020 and has remained at levels over double those from before the pandemic began.

1. “More today than ever before. Using this word before the pandemic was a popular way to raise the seriousness of promotional pitches.

The influence of COVID-19 was already young, and it made sense as a lead-in. However, months later, people had time to adapt (to various extent). Its past sense returns with vengeance and the usage of it to propose a concept is to capitalise opportunistically on the age. Other than that..

Skip the point! Skip the point!

Without even worrying about it, you are bound to type in this, or a related sentence — clichés like to join your content this route. Only delete it and look at your sentences right now. “Effective advertisers must now be able to cooperate successfully with other departments without conference rooms or whiteboards more than ever.”


“The Uncertain Days” and “The Past Days” Google Trends shows that in March 2020 the overall monthly internet use of the word “unprecedented” rose to over double that of the pandemic before it started.

There is just. Well, you know, well, you know that. (This doesn’t transform it into a good SEO, of course!) Unprecedented term patterns data from Google

Awarded image: Google Trends.

It doesn’t mean anything besides being just an ordinary term to characterise the COVID-19 age.

If you feel the need at this very moment to point out the essence of our truth, it’s worth finding a different way of doing it. Other than that..

Next time you’re tempted to go deeper and get precise, “unprecedented” or “uncertain” or “serious” moments.

Home to the message you’d like to send. Alternatively, by being conscious, knowing the generic word and putting your funny on, you can turn the idea on its head. “These days nobody has a box to navigate, but we have at least one.

“These days are unparalleled, and there is no less common term.” “To the past days throwback.”


“We are all united in this”

One means well, but this message has lost its strength with the shock value of COVID-19 behind us. With no definite end date in mind, the idea of a pandemic “throwing through” has shifted in the overall context of “natural,” rather than everything else indicates that the COVID-19 truth has fractured.

Other than that.. Try to ignore the thought.

Concentrate on providing insights and tips on how the customer can assist with the “next” standard phase of your product or service.

“Meetings in person sound as though they were a decade ago but our interface makes teamwork too simple as if you might get a dry-erase marker from a colleague. Emoji mask telephone

Attribution of the image: Markus Winkler of Unsplash.


“For you, we’re here”

A brand is too vague to hold much weight. The definition is “current” This sentence is ready to give up the dream, unless the viewer needs saving.

It’s all noise for the company’s general contact, any company wants to hold in the consciousness of its clients, as we always do. Other than that.. Focus less on the life of your own.

Get quickly to the pain of your audiences, and base your branded material on what you are for without asking you publicly.

“The exhaustion is true to us, Zoom. We are here to support the team members in doing amazing stuff.

“To allow photo sharing online here.” 5.

“We should remain linked to anyone”

This sentence immediately underestimates the willingness of consumers to interact practically. Some of the more professional people have now painted the context for their video chat and embraced socially remote calling as the modern standard.

Other than that.. Dream about going forward.

Encourage the viewers to be optimistic instead of returning to the concept of being linked.

You’re linked already; get them to believe in what is to come. “Over the holidays we can still share laughs.” “Because of the gap you do not have to cancel the family.”


“We have been here with you for more than [x] years.

You were around – we get it. As the pandemic started, several brands swung to talk about their own past. Lean to innovation and customer messaging to better differentiate the name.

Other than that.. Do not date yourself as you spread a note of encouragement. Maintain the most attention on today.

“It is what we all did that we help people help others.

See how our network enables the link from afar for healthcare employees. 7.

“We are people” or “We remember.” Much as a creative person doesn’t prove that they are creative, the brand doesn’t have to say that it is “personal.”

Other than that.. Do not tell, show! Show! At the next All-Hand Meeting, take a snapshot of your zoom grid.

Sharing insider views makes advertised digital marketing gentle for a regular dosage of reality that fosters understanding as someone on your team invests time on volunteering or even if you are only remotely linked.

Telephone masked girl

Application of the picture: Pixabay’s Engin Akyurt. If the term appears to come from another company, it can just distort the message of your brand in your advertised content marketing. The lifeblood of successful promotion of advertising remains quality content.

Holding true to the brand message can still lead to genuiner material than just hopping into the new mouthpiece.